Thoughts from the Studio

better beach

better beach

We are delighted to be a part of this extraordinary new POP UP in town. Our dear Cio, of Sita 1910 has just opened a better beach shop in the Peni...

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the maria: did you know?

The Maria muscle tank was one of the very 1st styles to make up the Classics collection. It was modeled after one of my 1st vintage t shirts, I ...

color fields LA

We recently shot our latest Look Book in a studio space just east of DTLA where there was some construction in one of the spaces under way. I was ...

#LLLA x AQC

We've teamed up with one of the most recognizable faces for All Things Los Angeles, Caroline Juen of Love & Loathing LA in a collaboration that...

who's behind that needle?

Happy Thursday! Hey, I am Genevieve @generallyhot. I've been working with Aquarius Cocktail for almost a year now! *wow* Recently, we have combine...

keep us sustainable

We are happy to announce that 10% of profits from sales of our reWork collection will be donated to The Climate Reality Project. Our reWork collect...

surfing cowgirl

Only once in awhile you come across something really special. Special meaning not only the thing is special but the creator, the concept, the energ...

never enough

The Secret to an organized life is, well, organization. Keep a stash of these pouches on hand for travel and everyday life hacks. Store lotions, po...

bucket hats are a thing

Apparently they are. So... we joined the party and are making them up, one by one, from hand picked vintage terry towels. Lined with remaining fabr...

It's always sunny at Platform_la

Ready. Set. Summer!! Our 1st Pop Up now open at Platform_LA in Culver City! Come say hello and see what's new in shop, one of a kind exclusives &a...

who is elijah?

Forget his or hers. Enter his and hers. Who is elijah is unisex because we love modern femininity and modern masculinity. Intoxicating, all-consum...

rethink your sink

I was swept away by Evan Kleinman's interview with this guy last week, delighted to hear an earnest discussion on the fine art of washing the dishe...

what's your sign?

Meet Chani, the astrology guru who speaks our language. Her new app breaks it down and serves it up in a modern way. Offering weekly readings,...